8 AI Tools Like InVideo for Creating Videos in 2025

InVideo established itself as a leading AI video platform with text-to-video capabilities, extensive stock libraries, and template-driven workflows. But creators increasingly seek AI tools like InVideo that specialise in specific use cases: short-form viral content, simpler interfaces, or more affordable pricing.

This guide examines eight AI video tools that share InVideo's core capability of transforming ideas into videos while offering distinct advantages for different creator needs.

What Makes InVideo Popular

Before exploring alternatives, understanding InVideo's appeal helps identify which AI tools like InVideo best match your requirements:

• Text-to-video conversion from scripts or prompts
• Extensive stock media library with millions of assets
• Template-driven editing for fast production
• Multi-format support from shorts to long-form
• AI voice generation and script writing

InVideo pricing starts at $28/month for the Plus plan with watermark-free exports, scaling to $60/month for the Max plan with expanded features.

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1. ShortClone

Best for: Viral short-form content with strategic analysis

ShortClone takes a fundamentally different approach from InVideo. Rather than creating videos from scratch, it analyses existing viral content to understand why it succeeded, then generates original remakes incorporating those proven elements.

How it works:

1. Paste any viral YouTube Short URL
2. Receive 8-dimension viral DNA analysis
3. Understand exactly why the content performed
4. Generate your unique remake with those viral elements
5. Auto-upload to YouTube with optimised metadata

Key features:

• 8-dimension viral analysis (Hook, Scene, Characters, Story, Audio, Visual, Format, Special)
• AI video generation based on proven viral patterns
• Automatic metadata in 20+ languages
• Direct YouTube upload integration
• Unlimited free analysis before subscribing

Pricing: $4.99/month (Lite), $19.99/month (Starter with 20 videos), $79/month (Pro with 100 videos)

Pros:

• Learn what makes content viral, not just create content
• Predictable per-video pricing without credits
• Specifically designed for short-form viral content
• Free tier for viral analysis

Cons:

• Focused on remakes rather than original concepts
• YouTube Shorts focused rather than multi-platform
• Not designed for long-form or marketing content

Best for: Creators wanting to understand and replicate viral success patterns in short-form content.

Try ShortClone free

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2. Synthesia

Best for: Professional AI avatar presentations

Synthesia specialises in AI avatars that deliver scripts with realistic lip-sync and gestures. It's the enterprise choice for training videos, corporate communications, and professional presentations.

Key features:

• 150+ diverse AI avatars
• 130+ language support
• Custom avatar creation from video footage
• Brand kit integration
• Enterprise security compliance

Pricing: Starts at $29/month for the Starter plan with limited minutes

Pros:

• Highest quality AI avatars in the market
• Enterprise-grade security and compliance
• Extensive language support
• Professional appearance suitable for corporate use

Cons:

• Expensive for high-volume production
• Avatars feel corporate rather than creator-authentic
• Limited creative flexibility beyond talking-head format
• Not suited for entertainment or viral content

Best for: Businesses needing professional AI presenter videos for training, sales, or corporate communications.

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3. Pictory

Best for: Repurposing long-form content into shorts

Pictory excels at transforming existing content into video format. Upload blog posts, articles, or long videos, and Pictory identifies key moments for short-form extraction.

Key features:

• Blog-to-video conversion
• Long video to shorts extraction
• Auto-captioning with styling
• Script-to-video with stock matching
• Team collaboration tools

Pricing: Starts at $29/month for the Starter plan

Pros:

• Excellent for content repurposing workflows
• Strong auto-captioning capabilities
• Good stock footage matching
• Efficient for agencies managing multiple brands

Cons:

• Output quality depends heavily on source material
• Limited creative control over visual style
• Stock footage can feel generic
• Not designed for original viral content

Best for: Content marketers repurposing blogs and long videos into social clips.

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4. Runway

Best for: Creative AI video generation and effects

Runway pushes AI video boundaries with generative capabilities beyond template-based creation. Generate video from text prompts, images, or transform existing footage with AI effects.

Key features:

• Gen-3 Alpha text-to-video generation
• Image-to-video animation
• AI video effects and transformations
• Green screen and background removal
• Motion tracking and rotoscoping

Pricing: Free tier available; Pro at $15/month with limited generations

Pros:

• Cutting-edge generative AI capabilities
• Creative freedom beyond templates
• Professional-grade effects tools
• Active development with frequent updates

Cons:

• Generation quality varies significantly
• Credit system limits experimentation
• Steep learning curve for advanced features
• Not structured for consistent content production

Best for: Creative professionals experimenting with AI-generated visuals and effects.

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5. Lumen5

Best for: Marketing team video production

Lumen5 positions itself as a video creation platform for marketing teams, emphasising brand consistency and workflow efficiency over individual creator needs.

Key features:

• Brand kit enforcement across videos
• Blog-to-video automation
• Team templates and asset management
• Analytics and performance tracking
• Enterprise SSO and permissions

Pricing: Starts at $29/month for the Basic plan

Pros:

• Strong brand consistency tools
• Good for marketing team workflows
• Clean, intuitive interface
• Reliable output quality

Cons:

• Videos feel template-driven and similar
• Limited for entertainment or viral content
• Higher tiers expensive for small teams
• Not designed for short-form social content

Best for: Marketing teams producing consistent branded video content.

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6. Fliki

Best for: Text-to-video with voice variety

Fliki combines text-to-video generation with extensive AI voice options, making it popular for creators wanting diverse vocal styles without recording.

Key features:

• 2000+ AI voices across 75+ languages
• Text-to-video with voice selection
• Voice cloning capabilities
• Blog-to-video conversion
• Extensive stock media library

Pricing: Free tier available; Standard at $28/month

Pros:

• Exceptional voice variety and quality
• Good value for voice-focused creators
• Clean text-to-video workflow
• Supports many languages

Cons:

• Video generation less sophisticated than voice
• Stock footage matching can miss context
• Limited creative control over visuals
• Not optimised for viral or entertainment content

Best for: Creators prioritising voice variety and multilingual content.

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7. HeyGen

Best for: AI avatar videos with personalisation

HeyGen offers AI avatar creation with strong personalisation features, including custom avatars and video translation that preserves the original speaker's voice.

Key features:

• Custom AI avatar creation
• Video translation with voice cloning
• 100+ stock avatars
• Brand integration tools
• API access for automation

Pricing: Starts at $29/month for the Creator plan

Pros:

• High-quality custom avatar creation
• Impressive video translation capabilities
• Good for international content adaptation
• Clean, modern interface

Cons:

• Focus on avatar-style content only
• Can feel impersonal despite customisation
• Limited for non-avatar video styles
• Credits system restricts experimentation

Best for: International brands needing multilingual avatar content.

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8. Kapwing

Best for: Collaborative video editing with AI assist

Kapwing blends traditional video editing with AI-powered features, offering a middle ground between full AI generation and manual editing control.

Key features:

• AI-powered editing suggestions
• Auto-captioning and transcription
• Background removal and smart tools
• Real-time collaboration
• Extensive format support

Pricing: Free tier available; Pro at $24/month

Pros:

• Balance of control and AI assistance
• Strong collaboration features
• Affordable pricing
• Works with existing footage

Cons:

• Not a full AI generation platform
• Requires source footage to work with
• AI features enhance rather than create
• Less automated than pure AI tools

Best for: Teams wanting AI-assisted editing rather than full AI generation.

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Comparison Table

| Tool | Starting Price | Best For | AI Generation | Viral Focus | |------|---------------|----------|---------------|-------------| | ShortClone | $4.99/mo | Viral remakes | Yes | Yes | | Synthesia | $29/mo | Corporate avatars | Yes | No | | Pictory | $29/mo | Content repurposing | Partial | No | | Runway | $15/mo | Creative effects | Yes | No | | Lumen5 | $29/mo | Marketing teams | Partial | No | | Fliki | $28/mo | Voice variety | Yes | No | | HeyGen | $29/mo | Avatar translation | Yes | No | | Kapwing | $24/mo | Collaborative editing | Assist | No |

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How to Choose the Right InVideo Alternative

For Viral Short-Form Content

If your goal is creating YouTube Shorts, TikToks, or Reels that actually spread, ShortClone's analysis-driven approach offers strategic advantages over generic text-to-video tools. Understanding why content goes viral matters more than just creating more content.

For Corporate and Training Videos

Synthesia and HeyGen excel at professional AI avatar content suitable for business contexts. Both offer enterprise features and polished output appropriate for corporate communications.

For Content Repurposing

Pictory and Lumen5 specialise in transforming existing content into video format. If you have blogs, podcasts, or long videos to repurpose, these tools streamline that workflow.

For Creative Experimentation

Runway pushes AI video boundaries for creators wanting to explore generative capabilities beyond templates and stock footage.

For Team Collaboration

Kapwing and Lumen5 offer collaborative features suited for marketing teams and agencies managing multiple projects and brands.

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Frequently Asked Questions

What AI tools are similar to InVideo?

AI tools similar to InVideo include ShortClone for viral short-form content, Synthesia for AI avatars, Pictory for content repurposing, Runway for creative generation, Lumen5 for marketing teams, Fliki for voice variety, HeyGen for avatar translation, and Kapwing for collaborative editing. Each specialises in different aspects of AI video creation.

Is there a free AI video generator like InVideo?

Several InVideo alternatives offer free tiers: ShortClone provides unlimited free viral analysis, Runway offers limited free generations, Kapwing has a free tier with watermarks, and Fliki provides basic free access. However, full-featured access typically requires paid subscriptions ranging from $15-60/month.

What is the best AI tool for making YouTube Shorts?

For YouTube Shorts specifically, ShortClone offers the most targeted approach by analysing viral content and generating remakes with proven success patterns. Its 8-dimension viral DNA analysis helps creators understand what makes shorts spread, not just create more content.

How does ShortClone differ from InVideo?

InVideo creates videos from scratch using text prompts and templates. ShortClone analyses existing viral videos to understand their success patterns, then generates original remakes incorporating those elements. InVideo suits general video creation; ShortClone suits creators specifically targeting viral short-form success.

Which AI video tool has the best value?

Value depends on use case. ShortClone offers the lowest entry at $4.99/month with free analysis. Runway provides affordable creative experimentation at $15/month. For full-featured text-to-video, Fliki and Kapwing offer competitive pricing around $24-28/month. Enterprise features typically cost $29-60/month across platforms.

Can AI tools create viral videos?

AI tools can create videos efficiently, but virality depends on content strategy. ShortClone's approach of analysing proven viral content before generation offers higher viral potential than tools creating content without strategic foundation. Understanding why content spreads matters more than production efficiency alone.

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Ready to create content that actually goes viral? Try ShortClone's free viral analysis and discover what makes any YouTube Short spread before creating your own.